CULTS "GO OUTSIDE"


COLUMBIA RECORDS
*2012 MVPA Award WINNER "Best Direction of a New Artist"
*Winner 2012 Ann Arbor Film Festival "Best Music Video"
*Nominated for Best Music Video, Vimeo Awards 2012
*Cíclope International Ad Festival, Silver
*Nomination for UK Music Video Award "Best Indie/Rock"
*Video of the Year on: Videostatic, Slant, Time, & Paste Magazine



For Cults' hauntingly beautiful track, "Go Outside", I was inspired to bring the band inside the world of Jim Jones' famous religious cult, Peoples Temple, and the eventual tragedy in Jonestown. Fortunately, when exploring the feasibility of this video I became acquainted with Fielding M. McGehee III, an expert on Peoples Temple history and the primary researcher for the Jonestown Archive. Through his support gained access to over two and half hours of home videos showing Peoples Temple in Jonestown. For this music video we didn't want to put a spin on the footage or the peoples lives—instead we wanted to re-tell and humanize their story. Technically we achieved this through a combination of stock footage, visual effects and other tricks with the support of my visual effects supervisor Bill Gillman and my cinematographer Matthew Lloyd. Lastly, I am moved to say we were able to preview this video for some of the survivors of the Jonestown Massacre, who expressed their appreciation of our focus on the lives of the People's Temple members as opposed to exploiting the graphic images of the final tragedy. In History and Memory, -Isaiah

To read more about the production, and a dialogue with Jonestown survivor, Don Beck, I have an article in the Jonestown Report and Don's Response Article is HERE.



CULTS "GO OUTSIDE" Behind The Scenes




CREDITS


Director ISAIAH SERET
Executive Producer CANDICE OUAKNINE
Producer JETT STEIGER
Cinematographer MATTHEW LLOYD
Editor LUKE LYNCH
Production Designer MEGAN FENTON
Stylist DIANA CONTRERAS & MINDY LE BROCK
Hair & Makeup Artist ERIN NICHOLS
VFX Supervisor BILL GILMAN
VFX Artist BENJAMIN KUTSKO
1st A.D. SHADIE ELNASHAI
Production Company PRETTYBIRD
Video Rep DOOMSDAY
Footage Courtesy of
The Jonestown Institute
NBC Universal
Don Como
David Gottlieb & Jim Ruxin
California Historical Society